Rakuten has confirmed that it will acquire Viki, a global video streaming platform that crowdsources translated subtitles. The Japanese e-commerce giant, which is expected to sign an agreement to buy Viki tomorrow, did not disclose financial terms, but is reportedly paying $200 million.
The acquisition of Viki is another strong signal that Rakuten is positioning its $16 billion Internet services ecosystem as a competitor to Amazon and Netflix. Over the past two years, Rakuten has acquired e-reader services provider Kobo and European streaming video platform Wuaki.tv. Kobo recently launched three new Android-based tablets and an e-reader in a bid to take on Amazon’s Kindle series, while Wuaki.tv’s new iPad and Android apps are meant to compete with Amazon’s LOVEFiLM subsidiary and Netflix.
Based in Singapore, Viki operates similarly to Hulu.com by offering premium content such as primetime TV shows and movies. Its advantage over other on-demand video services…
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